Semex is a leading genetics company based in Canada. Its Dairy Track report, developed in collaboration with DDW, is continuously and automatically refreshed with data coming directly out of the herd management software on farm using DDW’s dairy data platform. Genetic consultants and their farm clients can have evidence based, data driven discussions around current trends on farm and possible areas for improvement. Jay Shannon, Director, Genetic Programs & Solutions at Semex who initiated the project and oversaw its implementation globally, says that DairyTrack and the digital environment it has been embedded in, has fundamentally changed the way Semex Representatives interact with their farmers. “Dairy Track really helps us to focus on the hot topics on farm, identify what solutions we might be able to bring to the farm and review the results going forward." Based on the positive Dairy Track experience, both companies have intensified their cooperation further over the last few years. Today DDW is Semex’s preferred dairy data partner enabling cloud based access to high quality dairy data in a consistent format from farms across the globe doing business with Semex. DDW’s technology and multilingual help desk ensure continuous data feed into Semex’s R+D pipeline as well as into some of its most sophisticated, data driven commercial applications such as Elevate.

Result: Focused discussions between genetic consultants and their farm clients